![]() ![]() In a recent survey of Pierce students, the Freudian Sip was named the number one reason to come to Pierce College, said Osweiler, adding that the football team, the Pierce College Brahmas, loves to hang out at the Freudian Sip.Ĭindy Van, the assistant bookstore manager, said frequent drink cards are also a good way to get students to try drinks they have never tried before.Įliza Katsman, a pre-veterinarian major at Pierce, said the frequent drink cards don’t make much of a difference to her. With staff demand alone, the electronic gift cards are expected to increase sales by at least 10 percent, said Osweiler. Forty to 50 people come to redeem their free drink every month, said Osweiler. “It builds customer loyalty and gives them an incentive to return,” said Osweiler.Īpproximately 1,500 people a day visit the Pierce Freudian Sip and some students visit multiple times a day. There are lots of honest people, but there are those who want the shortcut.”ĭespite the risk of fraudulent cards, frequent drink cards do increase business, said Greg Osweiler, the bookstore manger and Freudian Sip supervisor at Pierce College. “It’s so easy for people to buy stamps or punch their own holes in the card. “It’s not so easy with all the computers and technology,” said Bautista. “More people use the (dining) cards, especially (those) living in the dorms,” he said.īautista said finding ways to prevent the use of duplicating fraudulent frequent drink cards is also an issue that will have to be resolved before the cards come out. The idea of discount and electronic gift cards at CSUN was discussed when the first Freudian Sip opened in the Sierra Center in Fall 2003, but other dining cards, such as the campus a la card, were considered more of a priority back then, Bautista said. Nirenberg said he would bring it up at his next meeting. The University Corporation owns the name and trademark for all Freudian Sip locations.ĭave Nirenberg, the director of Commercial Services, said there was no particular reason the cards had never been introduced at CSUN. ![]() The Freudian Sip at Pierce College, which operates under a licensing agreement with the University Corporation at CSUN, has recently introduced electronic gift cards and has had frequent drink cards since the location opened in May 2005. The electronic gift cards are an easier way for regular customers to make purchases by placing a desired amount on their Freudian Sip card. ![]() With the frequent drink cards, customers who purchase nine prepared drinks at Freudian Sip will receive a 10th drink free. The Freudian Sip coffeehouses at CSUN are expected to introduce frequent drink cards and gift cards before the spring 2007 semester, said Elmer Bautista, manager of Freudian Sip. ![]()
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